What is engagement rate?
Engagement rate is the ratio of an app’s engaged users (unique users who engage with in-app ads) and active users. In other words, engagement rate is the percentage of users who actively engage with ads in an app. Engagement rate = engaged users / total active users
Related terms:
ROAS
Return On Ad SpendWhat is Return On Ad Spend (ROAS)? Return On Advertising Spend (ROAS) is a revenue-based metric used to calculate the …