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Expert tips for turning apps
into successful businesses

  • Monetization
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  • On-device advertising
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Blog
3 KPIs to watch when A/B testing your ad placement strategy
Anna Popereko, Senior Game Designer at Unity — Apr 20, 2022
If you’re looking to improve revenue, your ad placement strategy is a great place to start. Every aspect of ads - placem...
  • ab testing
  • interstitial
  • ...
    • monetization
    • rewarded video
Case Study
Impulse boosts their LTV by around 40% with ironSource interstitials
GMRD Apps Limited, Impulse
GMRD Apps Limited develops educational apps that allow users to train their brains for just a few minutes every day. Wit...
  • apps
  • interstitial
  • ...
    • monetization
    • subscription
Blog
Best practices for maximizing revenue from interstitial ads in your app
Reuben Lewis — Mar 07, 2021
Apps attract all kinds of users - some might play for weeks and engage with all the content features, while some might j...
  • interstitial
  • monetization
Case Study
Madbox achieves "mad growth" monetizing with ironSource interstitials
Madbox, Stickman Hook
About Madbox is a game developer based in Paris, France. Their portfolio includes Stickman Hook, Dash Valley, Marbl...
  • games
  • interstitial
  • ...
    • monetization
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